Designing is an art, and it requires understanding human psychology and intuitive knowledge of harmony and aesthetics. If you have already designed layouts, you already know about them. However, not every principle works for every generation. People today live in a much different world where the internet and media have so much power over people’s lives. If you want to design an appealing layout for the current generation, here are some tips for you.
Power of Storytelling
When it comes to businesses, stories sell, not products. For sales conversions, companies should focus more on their brand story. So, the web design should tell the story of how the brand came into existence. It should also communicate the brand’s vision for the future and how customers will benefit from it. Work with an ecommerce website design company to align web design with brand identity.
Stories give life to brands and form emotional connections with people. Since stories create positive emotions and impressions, they will see the brand authority. Storytelling helps to increase conversions by transmitting powerful emotions. Work with an e-commerce website design company to design CTAs that increase your conversion rates.
Another reason for storytelling is that it provides the rationale for customers to do business with you. If brands have stories, they can also create the experience the story promises them through their products. Customers would want to buy such products because they want to live out the story. They would also invite their friends to share the experience. Get the e-commerce solutions of a company to help you tell your brand story.
Create Scarcity
You might have thousands of products in your store and want to display all of them. After all, more products should mean more sales. But it does not work that way, as human beings have limited attention spans. If you display all your products on the site, it will make your site disorganized and messy. Customers will not have a convincing reason to buy products from a brand that has a cluttered platform. So, you should display only three or four products on your page. Get the ecommerce solutions of a company to enhance site navigation.
Lesser choices, paradoxically, could improve decision-making abilities. Customers having only a few options have to hurry up buying that product. Or else somebody would end up with the product. It creates scarcity and can boost sales. Having only a few products will boost user navigation and rankings.
Use Photos in Reviews
One of the best ways to build trust with your audience is through reviews. These reviews come from people who have had experience with the product and found that it makes their life smoother. By incorporating these reviews on your site, you can build trust in your audience.
To take the trust factor to the next level, you should add photos to your reviews. Since many brands show reviews on their website, people could become suspicious if they feel that brands are manipulating the reviews. After all, how can they tell if the reviews come from real people? If you add real photographs of the people, it will increase people’s trust in your brand.
People’s faces increase the credibility of a brand. It shows that the brand has nothing to hide. Customers who have doubts can contact the reviewers to verify their testimonials. In this way, adding photos to reviews makes your site look genuine and trustworthy.
Contextual Product Placements
Every product will sell if it finds the right setting and context. If you need to increase sales, place your products in their appropriate context. One way to do this is through your blog.
The blog has detailed information about trends in the industry. If you are in the textile industry, you will write about current trends in that industry. There will be tens or hundreds of articles covering different topics that concern the industry. You have to place the product images in such blog posts to invite people to buy that product. For instance, if you write about fashion trends in 2022, you can include the product images of the clothes designed in the way described in the blog. It would create more context and a compelling reason to buy the clothes. Your audience would want to try the new fashion, and clicking the product image would be the next logical thing for them to do. But you should include a “Add to Cart” CTA to help them buy your products without much difficulty. Finally, you should optimize the product images and CTA to enhance the user experience.
Use Colours for Emotional Impact
You should use colors wisely to convey your brand message accurately. If you are an eco-friendly brand, you can use green to show that you care for nature. Orange is more popular with the youth, so if your brand targets young people, you might want to use orange on your site. Use blue to build trust, and use white to show purity. Brands in the healthcare industry can use white to show that their brands prioritize cleanliness.
