On a daily basis, Facebook has 1.56 billion active users. Let’s put that in context. That’s approximately 5 times the population of the United States or 20% of the world’s population… and it is still increasing. Consider the social pressure that Facebook advertising may provide in terms of examining effects, ecommerce business, referrals, customer relationships, reputation, brand recognition, and greatly more.

Not only does Facebook have a large number of users, but it also has a large portion of our attention. Globally, the average Facebook user spends over an hour every day on the platform. Given that the average person sleeps eight hours each day, this equates to around 7% of our waking hours spent with our eyes riveted to the social network.

Check out these best Social Media Marketing Tools.

Advantages of choosing advertisement through Facebook

Reach a wide audience

Facebook, without a question, has one of the largest user bases for advertising. According to Statista, Facebook had over 2.6 billion users globally as of July 2020. This outnumbers any other social networking site and may only be surpassed by Google’s search users. You should be clever to locate your desired spectators outline on Facebook regardless of who your business serves.

Alignment with both B2C and B2B business

Prepare to be astonished at how B2B firms can also execute effective advertisements on Facebook. Business leaders spend 74% more time on Facebook than the general public. B2B marketers must be active on Facebook since the B2B business is competitive. However, there is a good chance of success if you employ the correct targeting, ad type, messaging, and off-Facebook user experience on your site.

Full-Funnel Targeting with Multiple Form of Engagement

Facebook is perhaps the only digital platform that successfully caters to customers at every stage of their engagement journey. Any marketing approach may benefit from Facebook’s ad types, targeting possibilities, and measurement features.

Audience transparency

While several programmatic networks have audience targeting capabilities similar to Facebook’s, Facebook’s audience reach is very visible. Your Social media advertising tool has a great amount of control and transparency over the audiences it targets thanks to self-selecting audience targeting.

How to incorporate Facebook ad funnels?

The Hook Ad

The hook ad’s purpose is to attract your ideal customer to your neighborhood. Consider what you can give out for free to add value to this audience. A checklist, video series, challenge, coupon code, or webinar are all examples of useful material you may advertise to assist your target customer to become more interested in the solution you offer.

The Nurture Ad

Because they received your gift, instruction, or challenge, this audience has warmed up to you. Use this ad to give fresh leads even more value. It’s time to make an offer to your new leads now that they’ve been primed with useful material and a feeling of your competence in the industry. This offer should be the next best step in resolving the issue that prompted them to sign up for your lead magnet in the first place. So if you are looking for the best Facebook marketing platform then Stiddle comes on top.